Setting Up Your New Facebook Page Design
Upon logging in and accessing your Facebook business page as an administrator, click the "Start Tour" button to begin. Note- Facebook is allowing you to publish your new design immediately, or play around with the new design without publishing before it must go live on March 30th...
Set Your Cover Photo
In the 'About' section of the tour, you'll first be prompted to choose a cover photo for your page- a large banner image that is shown at the top of the page. For pages, the cover photo dimensions are 851 x 315 pixels. Choose an image that is representative of your brand, and be as creative as possible. You can change it as often as you’d like, but make sure you follow Facebook’s policies regarding cover photos, which we have posted at the bottom of this article.
Set Your Profile Picture
Once you click 'Next,' Facebook will prompt you to adjust your profile picture, which is the image that will get shown next to each of your updates on your wall and in users' news feeds; it will also appear with any sponsored stories or ads that you run. A logo is the logical choice, but you can choose any image that is representative of your brand. The image should be 180 x 180 pixels and also look good when scaled down to a thumbnail size of 32 x 32 pixels.
Organize Your Views & Apps
The new design features photos, likes, and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to feature the most important ones first. Overall,12 apps can be shown, which can be viewed when page visitors click the dropdown arrow. Be sure to prioritize placement here, because visitors may not spend time investigating past the top row...
Star, Hide, or Pin
Facebook will prompt you to modify the items in your page's timeline. By hovering over individual stories, you can make them wider, hide them from your timeline with the pencil icon, highlight them as important with the star icon, or delete them entirely. You can anchor a specific story to the top of your timeline for up to 7 days. This means you can highlight specific posts such as current marketing offers, or other events/promotions you want to feature. Pinning it to the top of your page will prevent it from getting buried by more recent updates.
The new Admin Panel allows admins to track all of the activity on their page in one convenient place. From here, admins can easily respond to comments, edit their page settings, access Page Insights (i.e. Facebook page analytics), create new ads, and even change the name of their page.
The Facebook guided tour ends with information about messages, a brand new feature for business pages. Admins can now allow users to send them private messages. This makes it much easier for admins to have conversations with their fans. Use this feature when you need to discuss a sale or customer service issue in more depth, and when you'd prefer the conversation not be made public for all page visitors to see.
About: The 'About' section of your Facebook page has a prominent placement in the new design. This section gives you the opportunity to briefly explain your business and let new visitors quickly understand what your business is about. Keep it short so the description doesn't get cut off, and include a URL to your business' website.
Friend Activity: If a user tags your business page in one of their posts or checks in at your business' location, the people they originally shared with (their Facebook friends) will see these stories highlighted for them on your business page's timeline. If a visitor to your page sees that he/she has friends who have interacted with your page, they might be more enticed to stick around and become a fan themselves...
Milestones: The new design also allows admins to feature what are called "Milestones" on their page. This allows page admins to highlight some of their business' biggest accomplishments, such as grand openings, award wins, product releases, etc.
Activity Log: Your activity log allows you to view, manage, and organize all the posts on your page (even the ones you chose to hide from your timeline). With this page, you can filter stories by date or story type and you can also hide, delete, or highlight individual stories, as well as change dates of stories on your timeline. To access the activity log for a page, page admins should visit their Admin Panel and click 'Manage' >> 'Use Activity Log.'
Picture Perfect: Facebook's new timeline page design places more of an emphasis on visual content like images and videos, so make it a point to post your best visual content on your Facebook page.
Be inspired! As you can tell, there's a lot to learn and get used to with the new Facebook Timeline design. Remember, on March 30th Facebook takes your page live whether you’re ready or not, so use the next couple of weeks to experiment with your timeline, and achieve the look you want before you publish it to the world.
Facebook's policies regarding cover photos- states that cover photos cannot include:
Price or purchase information, such as “20% off” or “Download it at our website.”
Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
Calls-to-action, such as “Get it now” or “Tell your friends.”
Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.